Portfolio: Process

The first series of pictures are from the first study model.

The next few are from the second study model.

What is the direct/implied connection between the roof and the front patio?
The connection between the roof and the patio is all about the people... this site, this store is more than a "retail" location, it is about people movement, a place for all users to mingle. A tourist attraction as much as a "locals" hang out. I would equate it like this... locals = MAC users and tourists = Ipod users; all coming together at one location.

What is it about this public platform that makes me want to go there? Especially at night?

The concept/ideas surrounding the "public platform" is just that... for many years (the earlier years) the MAC (apple) was an underground sort-of cult following. Since the advent of the Ipod and its huge success, the Apple name has grown leaps and bounds. Apple's concept of late has been that the MAC is user friendly, the Ipod is a way to express yourself, etc, etc. The public platform is not only a physical place but a ideology concept where all users, and non-users can interact and share experiences, knowledge, friendship, etc, etc

The public space could be nice... How would you get me there if I were a PC user?

The other 95%... This is where the genies of apple can shine. Apple has already started this type of thinking... the invent of the Ipod without the connectivity to the PC world would have been a quick death. How ever apple teamed up with HP to make things work...