Portfolio: Concept

An exploration of how one could capture the "feeling" of the Apple store lead to these quick diagrammatic plans of how someone could experience an Apple store. After visiting a nearby store and pulling from past visits from other apple stores I created a list of senses that came to mind: Formal, clean, seamless, open, visual, touch, layers and material. This concept sketch, although very diagrammatic, explores many of those first senses. How one is lead through the store, how the product in presented. The direct path of travel, from front to back of the store, had a very formal 'progressional' attitude about it. This sense of formal progression was also present in the presentation of the product. The seamless transition of the product was very interesting. It made sense, you get the computer, then you get the software, then you get the "toys" to go with the computer. The apple store is like a candy shop for adults. My eyes were all over the place, even though there were a few physical boundaries, I was still able to get a glimpse of what was beyond. Layers and layers and layers of information, product, and visual information is all experienced at any given moment. The sketch above demonstrates these ideas: boundary, transparent, procession, public vs. private, visual shopping.