The layering of product was one item that stood out to me. I explored the "layering" concept of how products were displayed and explore ways to convey that concept into the architecture of the space. One way was to have a visual path to all the products at all times, i.e.: while browsing the computers you could look past them and start visually shopping the accessories and software. The other was to have this "people mover" that was open to the store visually and while moving from floor to floor or space to space, there inside the "people mover" one could start to shop visually. Below is that "signature element" that would allow this type of activity. I focused more on the "container" (packaging) of the elevator (people mover). The glass elevator has been done many times over and I wanted the "container" to be the icon.
The signature detail/element for this Apple store is two-fold:
1. The enclosure or container/packaging for the vertical circulation is a system of structural glass, post-tension cables, and a concrete frame. The concept is to keep the circulation in view of the consumers from the floor area as well as provide views (visual shopping) from inside as you journey to different parts of the store. To support the two layers of 1/2" tempered glass, the post-tension cables are anchored to the streamlined concrete frame as the glass plates sandwich the cables with a fastener at each corner of the plate glass.
2. The main vertical circulation pattern is not truly vertical, rather a 'slanted' version of the elevator. The "people mover" transverses the store at a severe angle providing a view of the store and Copley Square at every point. This is better depicted in the sections.
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