2.06.2007

Signature Element

Here is my signature element... while in Boston and the intensive studio I talked a lot about, in regards to the apple store and the selling of the items, layers and how the use of layers. The layering of product was one item that stood out to me. i wanted to take the "layering" concept of how products were displayed and explore ways to convey that concept into the architecture of the space.

One way was to have a visual path to all the products at all times, i.e.: while browsing the computers you could look past them and start visually shopping the accessories and software. The other was to have this "people mover" that was open to the store visually and while moving from floor to floor or space to space, there inside the "people mover" one could start to shop visually.

Below is that "signature element" that would allow this type of activity. I focused more on the "container" (packaging) of the elevator (people mover). The glass elevator has been done many times over and I wanted the "container" to be the icon. So i have developed a way to enclose the elevator that would allow full vision of the store in a way that, I feel, that would display both the store, the journey inside the elevator and the elevator.

I would appreciate comments and ideas of how to maybe expand upon this idea of "visually shopping."






Click on the image to link to a better image.

5 comments:

Anne McQuown said...

I was hoping you would detail a very transparent people mover. Is it impossible to make it move at an angle? Can we just assume the structural engineer can make it work? I think it was so strong in your models at that angle.

Paul Garland said...

Ken, I remember your model having an angle rectangular tube. What if that was the elevator. Instead of your typical up an down, you go up and down at an angle?

Ken Ballard said...

yes the elevator, aka the "people move" will move at an angle. these details are looking at the connections and a semi-flat view. Elevators can travel at an angle and so will this one. I am looking at the design and working of the "slanted" elevator that the Luxor is usung or used, I am not sure, but I think they changed the elevator to be up right because of the odd feeling it gave people... I will have another section showing the angle and the path of travel. I needed to see how it looked and then work on the angle aspect.

As always thanks for the comments and suggestions.

Ellie said...

Top 3 Ways to Expand on the notion of "Visually Shopping":

3. Put products/display on shelves that are parallel to the elevator shaft.

2. Put products in a similar, but smaller, glass elevator to move them from storage to checkout.

1. Make the elevator cab larger. And include display area in it. See: Maison Bordeaux by OMA.

Ellie said...

Project Reference: "Contested Symmetries" by Preston Scott Cohen.

http://www.moma.org/collection/browse_results.php?criteria=O%3AAD%3AE%3A23253&page_number=1&template_id=6&sort_order=1