Answers...

Ken's questions...

What happens inside of the "people mover"?

Music, video, talking, interaction, engagement

What is the experience inside and outside of the "people mover"?

Inside: party, excitement, engagement w/people
Outside: sales, learning, engagement w/product

Will the experience inside be the same or different from the outside?

The same experience, yet the experience will be different, in that common element will be "you". The engagement will be with either people or objects.

This space has, to me, the same feel as the outdoor "public platform" and the roof top.

I want to exploit the working components of the "people mover", structure, culture, surroundings... How can this concept be explored into the rest of the store?

The use of materials, scale (walls, ceilings) and texture will allow for these concepts to bleed through the store.

Is there a way to have the "people mover" open to the outside?

I believe there is... if the "people mover" is just a big elevator then the travel car is what can be used to explore this idea. The travel car can be concealed from the elements and the "container" (the packaging) can be exposed to the elements. Allow for some portions of the package to open to the city and others open to the store.

Chris' questions...

Detroit's people move is a loop. The HighLine's is a line. What is yours?

It is what it is... I don't think it can be called a "loop" in the traditional sense, it is closer to a line. In this application it moves people from A to B, but not from the traditional sense that it is place to place as in the HighLine or a subway system, but more of a destination to destination within a destination. Maybe it is a lineal-destination-loop".

Both of those first two examples are quite large in scale (i.e. 10+ city blocks). The typical people mover in a building (given the scale) is an escalator or an elevator. Thoughts?

Like I mentioned above, maybe it is the elevator... I am okay with that, a lot of the time things really as they are and that is why they are... the question I have now is, "what is special/different about this elevator that Apple will need to have it in this store? How does it relate to the other concepts of the store and fit into the experience of its surrounds?
I believe that I have answered these questions above....

I believe there is... if the "people mover" is just a big elevator then the travel car is what can be used to explore this idea. The travel car can be concealed from the elements and the "container" (the packaging) can be exposed to the elements. Allow for some portions of the package to open to the city and others open to the store.

Is the people move the primary (or only) means of vertical circulation?

Yes and No... Is that a fair answer? I think so. The vertical circulation will vary with every patron that visits the store as well as the "public" that may want to visit the building. Here is what I mean. I would like and I intend for the elevator, aka "people mover" to be the main circulation. There is also a "path", either stairs or ramp or both, that will have vertical circulation from the second to third floors. The primary use of the elevator is to move you to the second level as well as to the gallery and roof top space; those two will have an exterior stair element.